Ron Sublett works 12-hour shifts in the NICU at Driscoll Children's Hospital. When his business phone rang, he couldn't pick up. That problem became the product.
Ron Sublett is a respiratory therapist in the NICU at Driscoll Children's Hospital in Beeville, TX. He went to Victoria College for his RT program and has been working 12-hour shifts for over 11 years.
When you're in the middle of patient care, you can't stop to answer your phone. Customers calling to set up appointments had no way to get through. No receptionist, no callback system — just a phone ringing in an empty room while Ron was across town working a shift.
"I work full time as an RT. I needed a way for customers to call and set up appointments, because I couldn't answer the phone while working."
No court dates pulling him away. No external pressure. Just a simple, real problem: customers couldn't reach him during business hours because he was already at work.
Ron didn't go looking for an AI receptionist. One didn't exist that did what he needed. The options were:
So he built one. Clara — an AI phone receptionist that answers every call, understands what the caller needs, books appointments in real time, and sends SMS confirmations before the caller hangs up.
Every business call went to voicemail. Callers moved on. No way to book appointments without Ron.
AI receptionist built on Twilio + Deepgram + Groq. Answers calls, books appointments, sends confirmations — all while Ron is in the NICU.
Every call answered. Appointments booked automatically. SMS confirmations sent within seconds. Ron checks his calendar after shift, not his voicemail.
24/7, no voicemail, no hold music. Caller gets a real conversation immediately.
Checks availability and books the slot while the caller is still on the phone.
Automatically texts the caller a confirmation with date, time, and details — under 30 seconds.
If Clara can't help, it says "Let me have someone call you back" — honest, not hallucinated.
Clara wasn't designed by a product team in a sprint planning meeting. It was built by someone who needed it — during the only hours he had between shifts.
Every feature came from a real gap:
"I built Clara because I was losing customers every single shift. Not hypothetically — I could see the missed calls on my phone at the end of the day. The solution had to work when I couldn't pick up. That's it. That's the whole product."
After deploying Clara on his own business line:
Now Clara runs on dedicated phone numbers for each business, handling calls, booking appointments, and sending confirmations — the same problem, scaled to anyone who can't answer their phone.
If you can't answer your phone, Clara can. Same product, same story — built by someone who needed it.
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